Diwali, the luminous festival, is not just a time for celebration but also a prime opportunity for businesses to engage with consumers through innovative marketing strategies. The competition for consumer attention skyrockets as brands try to capture the festive spirit and the heightened spending mood. Traditionally, Diwali advertising in Kolkata has focused on television, print media, and billboards. However, modern businesses are increasingly exploring more dynamic, cost-effective, and visually impactful forms of advertising—enter car wraps.

In recent years, car wraps have gained immense popularity as a tool for brand promotion during Diwali. This trend isn’t just limited to large cities like Mumbai or Delhi but has also made its mark in cities like Kolkata, where mobility and visibility are key factors for businesses. Let’s explore some top Diwali marketing trends and why car wraps are becoming a go-to strategy for brand visibility.