The Power of B2B Marketing Outsourcing and B2B Sales Outsourcing: Unlocking Growth and Efficiency B2B sales outsourcing refers to partnering with external firms to handle parts or all of the sales process, from prospecting to closing deals. This can include SDR (Sales Development Representative) services, appointment setting, and even full-cycle sales operations. The goal is to boost revenue growth by leveraging the skills and systems of seasoned sales professionals. Fulcrum excels in developing and implementing effective marketing strategies to drive growth in these digital domains.